Blogging is an essential part of any marketing strategy that can be used and repurposed in many ways across your marketing materials. A great blog is the perfect opportunity for you to show your industry know-how, creating great, engaging content that you can share to draw visitors to your website. Unfortunately, it can be hard to find the time for blogging amongst an already busy schedule.
We understand this problem, it leads to many blogs becoming stagnant and outdated. However, we are going to break down how having a great blog will impact 3 other forms of your marketing. After which, we are sure you are going to want to get straight back into blogging.
Email newsletters and email automation
One of the greatest digital marketing myths is the idea that email marketing is dead. It is, in fact, the complete opposite. According to Statista the number of email users world-wide is expected to grow from 2.9 billion in 2019 to 4.1 billion in 2021.
Combine that large potential base with the power of automation and you can have a powerful marketing tool that allows you to automatically send information, promotions, or more when your customers complete a certain action. Now imagine that power combined with your industry knowledge filled, trust building blog.
Email is a powerful tool to use the trust building nature of a blog as a strong part of one of your conversion funnels. Promote your blog content on your newsletters and your customers will love it. People love reading engaging, relevant content, and so will click through, will read your emails, and blogs, which increases the likelihood that they will convert. This method is perfect for bringing back repeat customers.
Social media is a powerful tool in your marketing arsenal. You gain access to a large audience in which you can market your brand both organically and through paid ads. This opens up another route in which potential customers can find your brand and become customers. The trick to Social media, however, is that, like emails, you need to post engaging content. Now is where your blog comes in.
Looking for something to post on social media? Why not a blog post? You have created some unique, engaging content filled with industry knowledge, why not share it. Social media is a blogs best friend. Pair it up with some great images and an engaging caption and you will have your followers coming across to your blog, and onto your website.
Want to create something that will help to turn those in the research phase of the customer journey into a great lead? You need an eBook. eBooks offer a reason for customers who are in the research phase to give personal information in exchange for industry insights. This gives you a person to market to using their email or phone number.
I know what you are thinking. How can I write a whole eBook? Well, combine 12 or so of your blogs, with related topics, and add some bits and pieces, join them up in a nice package, and give the whole thing a title. That is one way to make an eBook. While some may write an entirely new eBook, like our upcoming eBook, if you are short on time you can just use content you already have. As long as the content adds value to your customers research you will get a lot back out of it.
Blogging is a powerful marketing tool. It enables you to build trust and connect with your audience by providing a voice to your brand that spreads useful information. Taking advantage of your blog across multiple different platforms of marketing allows you to bring many different customers from many different platforms to your website. You can reach out to these customers through your blogs and sell your products and services to them.
If you need help with blogging, you should talk to the Link Pixel team. We have expert copywriters who will help you build an amazing blog that brings you sales.