5 digital marketing skills you need to run a successful Ads campaign

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Getting started in Ads, whether Facebook or Google, requires a range of skills that you will need to hone in order to get the best results. These skills will act as a tool kit you can use to adjust, and measure your ads to improve your results, and gain a higher converting ad. In this article, we cover 5 skills that we see are vital to running a successful ad campaign. Check them out below.

1. Copywriting

Copywriting is a fundamental part of marketing. It is the basis for many of your campaigns, as it will be what is generating clicks and sales. Since marketing is inherently based around communication, being able to write effectively to convince your target audience to buy your products is vital.

While you don’t need to know how to write the perfect poem, or create a Tolkien-level novel, getting the basics right should be your goal. These basics include being able to write:

  • A list of bullet point benefits
  • A compelling hook
  • A persuasive paragraph description
  • A convincing CTA

When you have these nailed you can use them to enhance all your marketing materials. Using the hook to create compelling ad copy, using honed CTA’s to convince your audience to take that next step.

2. Funnel building

The funnel makes up the basis of the journey your customers go on with your brand. It is vital that you know how to build an effective funnel in order to encourage more customers to purchase your products or services.

As well as this, you need to know how to optimise your funnel in order to adapt it to what your potential customers are looking for. Learning how to diagnose a faulty funnel, and then fixing it is important to ensure you convert as many customers as possible.

3. Budget management

Managing a budget for Facebook and Google Ads is a fine art. On one hand, you don’t want to have worked for hours on perfecting the copy and targeting of the Ad only to have the budget run out almost straight away. But you also don’t want to overcorrect the other way and suppress your Ad due to too little budget to work with each day.

By learning how to manage your budget will allow each dollar spent to go further and get you the best results it can. On a larger scale, knowing how to manage your entire budget for advertising ensures you are streamlining your marketing and investing in the most cost-effective forms for your business.

4. Metric tracking and analytics

Tracking and measuring data is how you know whether your marketing is being successful. It will tell you if the changes made to your copy are working, or if your funnel has broken down. Data is also useful to know how your ad campaigns are performing. With this data, you can know when to increase your budget for an ad that is performing well and extend a promotion that has been extremely successful.

The only way to find this data is through programs like Google Analytics. It is good for you to jump into one of these programs and get to know how it works and what each metric means. When you know what they are, you can look at which ones are worth improving in order to increase the sales your business receives.

5. Customer research

Knowing your target audience makes all of the above skills worthwhile. Marketing is all about communicating and connecting with your target audience. To do so, you need to know who you are talking to. This requires a bit of research, which you will need to get good at.

Check out the online and offline spaces your customers spend time in to get to know what they want or need. You can also send out surveys to them or email your best customers to find out who your target audience is, and what matters to them at the moment. 


With the right skills, you will be able to create powerful Ads campaigns which bring in more customers, helping to grow your business. Once you have mastered these skills you will find the quality of your marketing campaigns will improve dramatically, and so too will the results they achieve.

Of course, not everyone has the time to master all 5 of these skills. It can take some time, especially when you are busy running your own business. That is where a team of digital marketing experts comes in. They are a group of masters at their craft, joined together to get you the best results for your Ads campaigns. Reach out to Link Pixel and see how we can help your business.   

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Matt Power

Matt Power

Matt is here to transform your marketing strategy with excellent content designed to grab eyeballs. With his background in Journalism, Matt writes kick-ass blogs, email marketing, and website copy. In his spare time, Matt is a musician, tech enthusiast, and avid lego collector.