7 SEO Truths You Should Know
SEO is one of the most vital marketing strategies in today’s digital world. As most internet traffic to a website comes through Google, ensuring that your business can be found is important. To make the most of SEO you need to understand the underlying truths behind the strategy. These are often forgotten by those used to other, faster strategies that are no where near as profitable.
To help business owners understand what really makes SEO the go to strategy, we have created this list of the 7 SEO truths you must know.
SEO is long term but also very profitable
When you begin your SEO strategy, you are in for the long game. There is no denying that SEO is not a fast strategy. But once you do get going there is a lot of momentum pushing your business far. So how long will it take? Well, there is no one size fits all answer, but most businesses will see an uplift from 6 months. But the real results that you want come through at least 8 to 12 months into a campaign.
If it takes so long why invest in it? Because SEO is the most profitable marketing channel you can use. On average, the ROI for an SEO campaign is 135%. Conversion rate through SEO is on average 14.6%, versus 1.7% for traditional marketing. Organic search is responsible for 51% of all web traffic, versus 10% from paid search and 5% from social media.
You need SEO.
The benefits of SEO are accentuated by other marketing channels
To offset the time it takes to see the results of your SEO campaign and to accent it in future, you should consider multi-channel marketing. This is where you combine more than one strategy to build a wider reaching campaign, bringing in more customers. A great part about SEO is that it works extremely well alongside other digital channels of marketing.
PPC and SEO work great together, with PPC getting you results fast while your SEO builds. It can also be used to bring back those who got onto your site through SEO but did not convert. You can remarket to these people through paid display ads or Social media ads. Or what about combining it with content marketing? You can get 434% more indexed pages and an insane number of extra keywords that you rank for with a blog alone. The options are endless.
SEO gets interesting when you want to go international
Local SEO should be the priority for most businesses. Ranking well in your local area bodes well for further rankings in national or even international search. If you want to eventually target international search, this is where things get interesting.
If you want to expand globally within 3 to 5 years you need to start budgeting now for a website that works with international SEO. This is because the ideal set-up for international SEO is using subdirectories. Internationalised content is placed on a specific subdirectory of your domain, designed for the country you are targeting. With this you can use your existing domains authority to boost your SEO efforts in the country you are targeting as you expand.
One source for your data is vital for your SEO campaign
Data is vital to a successful SEO campaign. You need lots of it. However, the trick is interpreting it. This is impossible if your data is spread across multiple different sources, splitting it up, making it much more difficult to understand and interpret. How many different tools do you use to view your data? The more you use the harder it can be to view and compare data.
The trouble as well is that these tools often don’t talk to each other. If the same customer clicks on your Google Ad, Facebook Ad, and then a link in your email, each tool relating to these will claim the conversion. It can result in double ups of data and double counting of conversions, skewing the results of your campaigns.
Automation turns SEO leads into customers
Automation software is transforming the way digital marketing is done. It is allowing marketers to receive the right data in the right format to allow easy interpretation and optimisation. Using automation software to get the results you need without investing more time than you have to will make conversion rate optimisation that much easier.
Schema Markup is the most underrated SEO booster
Schema Markup can give your website the leg up it needs in search results to get more clicks. You can apply it to your website and it will provide search engines with more information allowing them to provide rich snippets from your website.
It is proven to boost your website’s visibility in SERPs, increasing click through rates. Yet, it is one of the least utilised SEO tactics. Getting on board with rich snippets is a must do for any SEO strategy, all it takes is a little bit of a set up.
SEO is all about user experience
Often forgotten, but at the core of SEO is user experience. If users are not your number one priority throughout your SEO campaign, then it will fail. 88% of users are unlikely to return to a website they had a single bad experience with. That is a mind-boggling figure and shows just how vital user experience is. Especially when you consider that Google actually rewards websites with a fantastic user experience. So, what can be done to improve your user experience?
A whole new blog could be written about user experience and how to improve it (check this space it is on the list). But here are 4 areas you can focus on to improve your UX:
- Make your site easy to navigate – Allow your visitors to find what they want and fast. Making your site intuitive to navigate simply increases your conversions, reduces bounces, and increases your visibility in search queries.
- Mobile first – The majority of the web is mobile. Mobile users are a finicky bunch and are 5 times more likely to abandon a site if it is not optimised for mobile.
- Be speedy – Google has found that, if your website takes more than 3 seconds to load, 50% of visitors will abandon it. People are used to the quick, instant load times of applications, and expect the same from a website.
- Create high quality content – You should be adding value for your users in every stage of their customer journey. Consider what your target market expects to see on your website and where.
SEO is the perfect strategy for building real growth and having a big revenue impact for your business. Sure, it isn’t the fastest strategy, but the return is far higher than other forms of marketing. If you want to get started on your SEO campaign have a chat with one of our SEO experts. They can help you run an excellent campaign with a great ROI.