All you need to know about using the Business Basics Grant for marketing


The Queensland Government has introduced the Business Basics Grant (BBG). It is designed to provide support to businesses to increase core skills and adopt best practice. With this grant, the state government has decided that it is time for businesses to upskill on what they have deemed the essentials to running a small business. There is $5,000 available per business, so if you were considering upgrading your website, or start an SEO campaign. The program will be administered by the Department of Employment, Small Business and Training (DESBT). Find out more about what you can get with this grant and what the eligibility criteria are below.

What can you get support for?

This grant does allow you to improve and expand your business’ marketing. With this you can enlist a marketing agency to do the following:  

  1. Website review and refresh
  2. New inner pages
  3. New website
  4. E-commerce setup
  5. SEO management

There is an extensive list of what you cannot receive funding for, which can be viewed when you click here.

How much funding is available?

Small businesses are eligible to receive a single up-front fixed grant payment of $5,000. With this, the total cost of your marketing activity must be over $5,000 and the payment has to be made past 17 May 2021. They have not specifically mentioned their total budget for this grant.

Who is eligible?

There a few criteria that need to be met by your business. The main test is that your annual turnover must be under $300,000. The additional elements you need to satisfy are:

  1. Have less than 20 employees at the time of applying for the grant
  2. Be registered for GST
  3. Have an active ABN for your business
  4. Have a Queensland headquarters
  5. Confirm that no owner(s) or director(s) of the business are insolvent or an undischarged bankrupt

The government has mentioned that this grant is competitively assessed and that not all applications will be funded.

When and how can I apply?

Applications open on the 31st of May and there is a 5 step application process which consists of:

  1. Online application
  2. Assessment
  3. Notification of outcome
  4. Funding agreement and payment
  5. Recipients complete activities

The applications will close whenever the government either receives sufficient applications for a competitive assessment or 30 June 2021.

If you are interested in starting a new SEO marketing campaign, upgrading your website, or more contact Link Pixel, we can discuss how Link Pixel can help you make the most of the grant benefits. We can also help guide you through the application process.

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Matt Power

Matt Power

Matt is here to transform your marketing strategy with excellent content designed to grab eyeballs. With his background in Journalism, Matt writes kick-ass blogs, email marketing, and website copy. In his spare time, Matt is a musician, tech enthusiast, and avid lego collector.