What Does 5G Mean For Marketing?

October 3, 2019
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You may have heard the buzz surrounding 5G internet. It is the next generation of connectivity that, like 4G before it, has the potential to reshape the way we use the internet. While it is not possible to predict exactly what effects it will have, we know that this innovation will spark new innovations designed…

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Which Paid eCommerce Ads Should You Choose: Display, Search or Shopping?

June 20, 2019
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Taking those first steps into paid ads for your ecommerce store can be both exhilarating and terrifying. On one hand, paid ads give you incredible power, allowing you to jump right in front of potential customers, increasing your exposure to the right people. But, at the same time there are so many options. Between paid…

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What Are Negative Keywords?

June 6, 2019
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Often in PPC marketing negative keywords get completely forgotten in a race to figure out what keywords to target. But just as it is important to find great keywords to target it is incredibly important to find out what not to target. Negative keywords are an important element in skyrocketing your ROI in Google Ads.…

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